The Winning Hand with the 2016 Lincoln MKX

Last year, Oscar-winning actor Matthew McConaughey starred in a television ad, which boosted the brand’s sales by up to 25 percent. Recently, the actor once again appeared in a new series of spots promoting the new 2016 Lincoln MKX.

New Narratives

Three new spots, titled “Arrival”, “Welcome”, and “Winning Hand”, showed McConaughey getting ready and driving to a poker game at a friend’s house. Unlike last year’s ads, however, the spots didn’t feature any monologues, but let all the visuals do the talking.

McConaughey said that what appealed him about these ads is the way the Lincoln message is being delivered to everyone, allowing for the freedom to explore and create new narratives. Furthermore, visitors can learn more about the various characters and their background, while learning more about the new Lincoln MKX.

A Whole Range of Possibilities

 AS McConaughey discovers new things in each of these spots, the 2016 Lincoln MKX also gives its driver a feeling that they have a whole range of possibilities in their hands. Now with a 2.7-liter EcoBoost V6 engine that delivers an excellent blend of power and refinement, the all-new Lincoln MKX is poised to be a safer and more elegant ride. More importantly, new safety features, like the Pre-Collision Assist with Pedestrian Detection, rightly earned the car its 5-Star crash rating from the National Highway Traffic Safety Administration.

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Posted on September 25, 2015, in Auto, Business, Vehicle and tagged , , . Bookmark the permalink. Leave a comment.

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